Asahi Super Dry
Brand Campaign
For Asahi's core brand campaign, we created a new visual environment for the brand, combining Japanese minimalism with the country's constant advancement.
I crafted a 3D look "made of light" to the brand's Kanji symbols – to represent 'moving forward' – and merged into the silver world of Asahi Super Dry.
Agency: 180 Amsterdam
Creative Direction: John Messum
Head Art Direction: Tomo Takabatake
